In the age of Facebook, many social networking companies aren’t able to compete and rarely see any sort of growth. However, while it might be impossible to imagine any site ever overtaking Facebook, there are sites out there that are going to grow none the less.
Tagged is a social networking site based out of San Francisco that reported that it had a tremendous 2010 year. According to representatives of the website, they ended the year with more than 100 million subscribers. And, more importantly, they had their third straight year of profitability.
For this unknown company–I’ve never heard of it before–they have definitely seen a lot of growth. They are currently behind Facebook which has 600 million members and behind Twitter which has 200 million members. But, Tagged has more members that LinkedIn which just announced its plans to go public. In other words, this company is one of the top social networking sites.
The ultimate question is: how can a company like this grow in the shadow of Facebook?
It’s in the marketing strategy. Facebook likes to help users strengthen their current network. It’s all about building stronger relationships with the people you currently know.
Tagged, on the other hand, is more about helping users build new connections. They’ve developed their features to allow this sort of expansionist mentality when it comes to finding people.
According to VentureBeat, Tagged has seen “a total revenue of more than $32 million and subscription revenue up 50% since 2009.”
Reported from a leaked e-mail, Tagged intends on doubling its staff and giving all of their current employees a 10% raise. In other words, things are look good at Tagged.
View the original article here
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.
Hiç yorum yok:
Yorum Gönder