When Apple announced last January that they were releasing the iPad, many believed that it would kill the Kindle and any other e-reader. Why would anyone want to purchase something that did only one task—reading—when they could have something that could do a lot of different tasks including reading?
Amazon made the wise choice to go in the opposite direction of Apple. While Apple moved in the direction of making a more expensive tablet that could do many different functions, Amazon moved in the direction of a lightweight and inexpensive reader. The iPad starts at $500 while the Kindle starts at $140.
This significant price difference has helped Amazon to increase their market share and get a significant number of buyers. So many, in fact, that it has become the highest selling item ever on Amazon.
The company announced on Monday that the Third Generation Kindle had beaten out “Harry Potter and the Deathly Hallows,” the seventh book in the series, which had previously held the record.
Jeff Bezos, founder and CEO of Amazon went so far as to include in a press release about how different the iPad and Kindle are. ““We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies and Web browsing, and their Kindles for reading sessions,” Mr. Bezos said in the release. He went on to say that the price of the Kindle is “low enough that people don’t have to choose” between devices.
One of the other factors that have contributed to the success of the Kindle is their software. They have made it available on all different e-readers, computers and devices. Therefore, users can start reading an e-book on a computer and then continue reading it on a different device. This allows people to get used to the Kindle book store.
On the other hand, the Apple bookstore is only available on some of Apple’s products. This limits the number of people that are using it.
With the number of Kindle sales obviously on the rise, it is apparent that Amazon is going to continue holding the monopoly in e-book sales. However, they are going to have to continue fighting hard to ensure that Android tablets that are being released don’t destroy its lead.
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